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Your setup fires at 3AM.
Your phone whispers.

ESTRA is a physical alarm clock that goes off when TradingView does. Paste one webhook URL into any alert. It runs until you get up and press the button.

SHIPS IN 2 BUSINESS DAYSFREE US SHIPPING14-DAY RETURNS
ALERT
NQ1!
20150.25
NQ swept the 4h high, IFVG forming on the 5m
RENDER — FINAL ENCLOSURE IN DESIGN
THE NAME
EEAT
SSLEEP
TTRADE
RREPEAT
AALARM

Four of those you already do. The fifth is the one that keeps the loop intact when the setup shows up at three in the morning.

THE PROBLEM

Push notifications were never built to wake you up.

2s

A chime, then silence

Even with iOS Critical Alerts on, an emergency notification is a two-second sound followed by up to thirty seconds of nothing. Gaps are what you sleep through.

~85dB

A phone speaker is a phone speaker

Roughly what a phone manages at arm's length — before you account for face-down on a nightstand, under a pillow, or across the room on a charger. It was built to fit a pocket, not to move you from sleep to standing.

06:40

You find it in the morning

The alert fired. The move happened. You read about it over coffee, seven hours after the only moment it mattered.

HOW IT WORKS

Three minutes, once. Then never again.

1

Plug it in. Scan the screen.

ESTRA shows a QR code. Your phone camera joins it to your wifi — no app to install, no terminal, no settings to hunt through. A second code links it to your account.

2

Paste one URL into TradingView.

Your dashboard gives you a webhook address. Drop it into the Notifications tab of any alert you already use. Works on as many alerts as you want.

3

Go to sleep.

When your alert fires, ESTRA fires. The screen shows the ticker and price so you know whether it's worth getting up before your eyes are fully open.

BUILT FOR 3AM

An alarm that does not stop on its own.

The alarm track is 41 minutes long and deliberately intermittent — four beeps, a one-second gap, repeat. A steady tone gets filtered out by your brain within about two minutes. The gap is what keeps it urgent on beep four hundred.

It runs until you physically press the button. Not a swipe, not a tap through a lock screen you'll do half-asleep and forget.

03:14
Thu 11 Sep
ARMED
22:00 — 08:00

Armed window

Set your sleeping hours. Outside them it stays silent, so a midday alert never makes you jump.

Cooldown

One chatty alert can't fire forty times. Repeats inside your cooldown window are suppressed.

Shows what fired

Ticker, price and time on screen. Decide whether to get up without reaching for your phone.

Volume you set by ear

Loud enough to wake you, quiet enough for an apartment. The screen dims overnight so it isn't a night light.

We know if it goes offline

Your unit checks in constantly. If it stops, your dashboard says so — a dead alarm can't tell you it's dead.

Daily proof of life

A short chirp every morning at a time you choose. If you stop hearing it, something needs fixing — and you find out at 8am, not 3am.

WHY THIS EXISTS

I trade NQ. My alerts fire in the middle of the night, and Pushover on my iPhone was not loud enough to wake me. I tried every setting. The problem wasn't the settings — a phone is the wrong device.

So I built the thing I wanted: a box on the nightstand that does exactly one job, loudly, and tells me when it's broken. It has woken me up for every alert since. ESTRA is that build, made properly.

Andrew Tessier FOUNDER — [ADD HANDLE / LINK]
PLACEHOLDER Customer quotes and photos go here once you have real ones. Leave this out at launch rather than inventing them.
IN THE BOX

One box. One job.

ESTRA unit with display
Stop button
USB-C power supply
Quick start card
Relay service included
Firmware updates

[CONFIRM: is relay service included for life, or a subscription after year one?
Decide before launch — it changes the price and the promise.]

ESTRA TRADING ALARM
$199one time
Standard (2–5 days)Free
Express (1–3 days)+$15
ShipsWithin 2 business days
AvailabilityIn stock
Returns14 days
Buy now — $199

Requires a paid TradingView plan. Webhooks are not available on TradingView’s free tier — you need Essential or above. Without one, ESTRA has nothing to listen to.

QUESTIONS

Before you buy.

Do I need a paid TradingView plan?

Yes. Webhooks are not available on TradingView's free tier — Essential and above have them. That's TradingView's limit, not ours, and there's no way around it.

Will it wake up the person next to me?

Probably, the same way any alarm clock does. ESTRA is built to be an alarm at normal alarm volume, not a siren — it's designed for apartments. You set the level by ear during setup.

What happens if my wifi drops?

The unit reconnects on its own. If it can't, your dashboard shows it offline and the morning chirp stops — which is how you find out before it costs you a night.

Does it work with anything besides TradingView?

Anything that can send a webhook. Your own scripts, a broker integration, a monitoring tool. TradingView is what it's built and tested for.

Do I need to be technical?

No. Scan two QR codes and paste one URL. There's no app, no command line, and nothing to configure on your router.

Will it work on my wifi?

ESTRA connects on 2.4GHz wifi. Almost every home router broadcasts 2.4GHz and 5GHz under the same network name, so it joins yours with nothing to change. 2.4GHz also reaches further through walls, which matters for a device sitting in a bedroom away from the router. The only setups that need attention are the rare ones running a 5GHz-only network — if that’s you, email us before ordering and we’ll tell you straight whether it will work.

How does shipping work?

Orders leave here within two business days. Standard is free — USPS Ground Advantage, 2–5 business days with tracking. Express is $15 for USPS Priority Mail, 1–3 business days. Everything ships from New York City, so the Northeast tends to arrive at the fast end of those ranges and the West Coast at the slow end. United States only for now.

What if it doesn't work for me?

Send it back within 14 days for a full refund. If it doesn't wake you, it has failed at the only thing it does. Email estrainquiries@gmail.com and I'll sort it out.

Stop sleeping through your own setups.

Buy now — $199